Advisory Boards: 10 Key Business Benefits

The definition of an Advisory Board sits within its name. The purpose is to strategically advise management of a business, organisation or corporation with the objective being to deliver key business benefits.


Where an Advisory Board differs from a Board of Directors is the level of authority, responsibility and accountability in the business decision processes.  An Advisory Board is well positioned for businesses to tap into the knowledge and experience they need to make informed decisions. They are a great problem-solving resource.

Advisory Boards: 10 Key Business Benefits

Opportunity – Advisory Boards do not work ‘in’ the business and are therefore impartial in their advice. Their mandate is to work in the best interest of the business. Advisory Boards help evaluate strategies and analyse trends and can also bring rigour into the business.

De-Risking – The ‘helicopter’ view of the business operation enables Advisory Boards to determine where risk is high and how it could be minimalised.

An Advisory Board is a low-risk investment for a business. The Advisory Board is not a decision-making board with the associated legal and fiduciary responsibilities that sit with a Board of Directors.

This means that the control of the business operations remains with management, however, decisions are more informed if an Advisory Board is in place. The business’ access to an Advisory Board’s valuable expertise and experience brings insights that otherwise would not be readily available or accessible.

Focus – An Advisory Board may be appointed to focus, without distraction, on one part of the business giving parameters and guidelines around the desired outcome in planning and execution. This can pay dividends by allowing the business to concentrate on running the core business.

Clarity – Advisory Boards can help businesses to understand how to optimise their business roadmap. To be successful a business must have clarity in the strategic piece it is operating from.  This is important, not only to be proactive in the market but also to understand what the business wants to achieve in the short, medium and long term.

Innovation – The identification of gaps and opportunities is important to give the business every advantage possible.  Advisory Boards are in a unique position to advise on where innovation can be a game changer for a business.  The ‘noise’ that every business has in the day to day operation of the business often stops innovation from being considered as a priority.

Agility – Businesses are faced with many challenges. Businesses put processes, platforms and programs in place to make this easier, but often this creates legacy systems that can stifle or stall productivity which impacts morale and motivation.

Value – An Advisory Board provides intellectual, social and creative capital when leveraged, delivers measurable value for the business.

Change – Advisory Boards are often put in place as a catalyst for change and progress.  They offer an opportunity to accelerate the growth and scaling of the business. This brings an injection of educated insight and innovation to help the business to stay ahead of its competitors. This enables the business to be competitive and work towards future-proofing operations, delivering benefits to the business in the now and into the future.

Impact –  An Advisory Board can positively impact the business’ vision, profitability and stakeholder engagement. The business story then becomes one that when communicated creates momentum and visibility.

Networking – An Advisory Board will broaden a business’ perspective and connects business to a broader knowledge base. This nurtures collaboration and communication, increasing the business reach.

Advisory Boards are often sourced by the business based on perceived needs. This often occurs in the absence of independent accredited advisory board centres.

In Canada, a study was run on the benefits of Advisory Boards for SME’s with extraordinary outcomes that demonstrate the advantages of engaging with an Advisory Board.

Some of the highlights were as follows:

Statistical analysis of businesses’ financial variables based on fiscal data from Statistics Canada shows that:

Sales growth was stronger after instituting an advisory board. In the first three years after an advisory board was set up, sales grew 66.8% compared with a growth of 22.9% in the three previous years.

Productivity growth also strengthened after the advisory board was introduced. In the three years after the advisory board was set up, productivity rose an average of 5.9% compared with 3.2% in the previous three-year period.

Read the report here

Originally posted 2017-07-23 18:54:42.

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Smart Cities: Will they be smart enough?

Smart Cities need to be sustainable and scalable to be smart enough to become integrated, sharing economies.  They also need to be capable of supporting robust and resilient community ecosystems.



The Australian Government  Smart Cities Plan has 3 pillars

Smart Investment

Smart Investment means:

1. Prioritising projects that meet broader economic objectives

2. Treating infrastructure funding as an investment wherever possible

3. Getting involved early to ensure rigorous planning and business cases

4. Increasing investment

Smart Policy

Smart Policy requires:

1. Delivering ‘City Deals’

2. Leading regulatory reform

3. Measuring success

Smart Technology

Smart Technology means:

1. Thinking of technology solutions first

2. Leveraging open and real time data

3. Driving use of energy efficient technologies

The 3 pillar excerpts above are explained in depth in a download available from the Australian Government’s Smart Cities website where they welcome comment.

Learn more about the Australian Government Plan

The Australian Government wants to increase the efficiency and effectiveness of urban service delivery, infrastructure and planning.  The aim is to improve the liveability of our cities and suburbs.

The question is .. Will this make our Smart Cities smart enough to become sustainable and scalable sharing community ecosystems?

Enabling technology through policy and investment will establish a solid foundation for the Smart Cities plan.  This then presents an opportunity to build on this foundation to establish self-sustaining economically empowered community ecosystems.

Before technology  – B.T. 

Local economies created their own community ecosystems that were heavily reliant on government to support and subsidize. Local media, business leaders and community co-existed and supported each other.

How did they do this?

Local business would leverage local print media to promote their business, brand and influence and leading businesses would in turn subsidize local community, charity and sports.  This simple, yet effective ecosystem reinforced local parochialism and gave communities identity, a sense of belonging and ownership.

This is a very simplistic snapshot of the B.T. ecosystem but it does illustrate that although the local ecosystem had an intra-community support network that offset government dependency it did not create self-sufficiency.  The local economy was still vulnerable and lacking. Technology itself was the disruptor that exposed this.

Post technology  – P.T. 

The local ecosystem has become somewhat disparate as we  have entered into a world where  ‘technology as a solution’ has accelerated and is fast becoming the norm.  This has meant that we now live in an environment of continual change. The consequence of change is a disconnect in the local ecosystem.

The channels that used to be the default to support the local ecosystem now no longer work effectively.  This means the reliance on government funding and grants has become even more of a dependency than it was B.T.  This environment is now, more than ever before, counterproductive to self-sufficiency.

The investment and changes in government policy to embrace technology to realize the opportunity data sharing and delivery presents through the Smart Cities plan is the enabler.

To achieve sustainability as a solution, we must be able to quantify, qualify, and then, contexualise and commercialize shared data.

The ‘missing link’ or ‘fourth pillar’ is a ‘Smart Community’.

When this fourth pillar is integrated into the Smart Cities blueprint you are then able to commercialize validated and contextual data to create self-sufficiency.

The ‘how’ can only happen when the administration of a four pillar Smart City design is altruistic.  The administration body is a facilitator that is independent and impartial for the betterment of the communities it serves holistically.

A ‘Smart Community’ supports and sustains local business, community groups, sporting clubs, charities and nurtures startups.

The notion of  ‘support local first’ in regional towns and cities is not new. The reinvention of what local parochialism looks like and how communities can embrace this in the P.T. world is failing.

The wave of technology and the change it has bought to consumer’s behaviour has eroded our local economy’s resilience.  The sad reality is that a dysfunctional local economy is not cohesive or productive, let alone self-sustaining.

‘Smart Communities”  as a ‘plug-n-play’ into the Smart Cities Plan delivers a:

  • self-sufficient ecosystem
  • sense of belonging
  • shared vision
  • scalable platform
  • viable commercial solution for all stakeholders

How can we make it happen?   If you want to discuss this further please leave a comment below or contact me


Originally posted 2016-10-17 11:03:25.

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The Start-Up Cemetery – Tombstones of Lost Dreams



So many Start-Ups move quickly from idea and conceptualization to developing their minimal viable product ‘MVP’.  They do this to establish a ‘proof of concept’ to gain funding. This can be a death sentence for Start-Ups.

This reasoning does make sense on face value…

  • Your idea is unique.
  • No-one has done it this way before.
  • Your idea is a new technology that is ground-breaking.
  • Your approach is to disrupt and when you do it will be a game changer.
  • The unique value proposition that your idea brings will set you apart from competitors.

An idea that fast tracks to an MVP makes a quantum leap of faith

Will your Start-Up have a short life expectancy and end up in the Start-Up cemetery?

The question every Start-Up needs to ask is …

Does my Start-Up have strategic clarity?

If the answer is yes then the next question is…

What is my Start-Up’s strategic clarity?

Let’s look at some examples of what strategic clarity looks like…

  • You know where the growth is that your Start-Up will tap into and how to get traction there?
  • You know which problems you are solving and which customers you are solving them for.
  • You know how your customers’ will behave, how to drive their buying decisions and have positioned your product/service to ensure that you have and can maintain a competitive edge.
  • You know where your priorities need to lie in the short, medium and long terms and have articulated that in a business strategy
  • Your internal customers have taken ownership and responsibility of their roles, are engaged and aligned with and understand the business’ priorities. This enables them to plan and achieve key performance indicators benchmarked to the business strategy.
  • The decision-making process that is adopted by the business is consistent with the strategic priorities of the business and the business knows what it needs to achieve to be successful and in what timeframe.
  • You are confident in your business model that it is intelligent and uses this intelligence to make informed decisions from data that are qualified and quantified and aligned to your business strategy. This justifies any and all investment of resource and focus.

When do I need strategic clarity?

A Start-Up needs strategic clarity in the formation phase and before the validation phase. You can’t effectively validate an idea without insight that data brings to qualify and quantify it.

How do I get strategic clarity?

An Advisory Board of specialists that includes the founders themselves, is the best option to not only find strategic clarity but also determine a pathway to funding that is derisked by the insight the process delivers for investors.

The life expectation of your Start-Up will come down to the insight you gain and the strategic clarity you achieve. An Advisory Board can give you a real investor and competitor advantage



Originally posted 2017-03-15 19:30:16.

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100+ Australian Startups, Innovators and Disruptors

Australian startups, innovators and disruptors are the new norm and are making the world sit up and take notice.  Learn more about how Australia startups, innovators and disruptors are thinking differently and challenging the status quo.

“Thinking outside the box”

100+ Australian Startups, Innovators and Disruptors

1/ Simply Wall Street

A Sydney based startup, Simply Wall Street helps people become better investors. They do this by turning complicated financial data into easy to understand infographics.
The company was started after the founders realized how many people were buying stocks only based on news hype or random hunches. This happened simply because it was too complicated for them to do proper research. They saw that approach ended up with people either losing money or underperforming.
The goal of this startup is to empower retail investors to make profitable non-emotional long term investment decisions. With the unique visual approach, Simply Wall Street are making it possible even for the beginners. Every day Simply Wall Street produces over 10,000 infographics on all the companies listed on the primary US, UK and Australian stock exchanges.

Learn more about Simply Wall Street


WAIV is a secure online global instant remittance system with a debit card linked to loyalty benefits delivering the fastest and cheapest remittance globally.
Through the mobile payment system, WAIV can globally connect participating telecommunication companies, merchants and member banks, as well as social media platforms. In doing so, WAIV can offer instant secure global payments, money transfers, and other affordable remittance services to anyone anywhere with no pre-qualifying or credit checks for applicants. Cashback loyalty rewards are given every time a customer uses their WAIV debit card, where a merchant fee applies.

Learn more about WAIV

3/ Timelio

Timelio’s mission is to enable businesses to get fast, cost effective, transparent and flexible funding via their online peer-to-peer marketplace.
The Timelio vision is to be the most efficient, customer-focused funding platform in Australia, empowering and enabling businesses to grow.

Learn more about Timelio

4/ Tyro

Tyro is an integrated card payment acceptance solution that streamlines your business processes and improve your bottom line. Their approach is that they have the right EFTPOS terminal for every business.

Learn more about Tyro

5/ Pin Payments

Pin Payments is Australia’s first all-in-one payment system, allowing you to get started with multi-currency card payments.  This is all without a security deposit or a merchant account. Sign up online in five minutes. All you need to do is bring your bank account and your ABN.

Learn more about Pin Payments

6/ MoneyPlace

MoneyPlace was founded by a group of like-minded, energetic people that know personal loans can be done better. Starting with a blank piece of paper, they surrounded themselves with brilliant people and began designing a new way to borrow and invest.

Learn more about MoneyPlace

7/ FinancialAsk

FinancialAsk makes financial advice easy to get. Simply ask a question and you will receive an answer from a qualified financial adviser. You can browse FinancialAsk’s listing of advisers, look up existing answers or even video chat directly with a professional adviser.

Learn more about FinancialAsk 

8/ CoinJar

Your CoinJar is a powerful tool for managing money. You can spend, send and trade easily using bitcoins, pounds and dollars.

Learn more about CoinJar

9/ Nimble

Nimble are tech-loving geeks who saw something wrong with the way people borrow money and decided to fix it. So they imagined the simplest, fastest, most stress-free way to borrow. They then built a technology platform to lend loans like never seen before.

Learn more about Nimble

10/ SocietyOne

SocietyOne is one of Australia’s leading marketplace lenders. They are an online financial community where investors & borrowers can connect to get a better deal.

Learn more about SocietyOne

11/ Stockspot

Stockspot is one of Australia’s fastest growing automated investment service. Their mission is to make professional portfolio management accessible to more Australians.
They want to do away with the high fees, confusing jargon, endless paperwork and lack of transparency that gives the wealth management industry a bad reputation.

Learn more about Stockspot

12/ Pocketbook

Trying to manage your personal finances today is hard.
Software out there is clunky, and professional help is expensive. Out of frustration people end up using spreadsheets and print-outs, or worse still – losing sight of their money altogether.
Pocketbook makes personal finance ridiculously simple. And best of all – it’s free.

  • See your financial transactions in the one place
  • Stay on top of your bills
  • Minimise bank fees and late payment penalties
  • Keep you on track of your budgets and savings goals

Learn more about Pocketbook

13/ FirstStep

FirstStep is a mobile app that lets you start automatically investing your loose change. They let you get started with no minimum investment amount. Based on your expenditure, your rounded up loose change from each transaction.  This is invested on your behalf, continuously building up your portfolio.

Learn more about FirstStep

14/ MoneyBrilliant

MoneyBrilliant is like a personal financial assistant that never stops working for you. You’re the boss and MoneyBrilliant is here to help. Better still, it’s free.

Learn more about MoneyBrilliant

15/ Pay Cycle

If you are in need of a quick personal cash loan, look no further. Pay Cycle has a personal cash loan that will fit your needs perfectly. Whether you need a short to medium term loan, They have your best interests and needs covered. Their personal and quick service will make the process of taking out a small loan simple and hassle free.

Learn more about PayCycle

16/ Moroku

Moroku is a software company that operates at the intersection of mobile, gaming and social to create engaging banking and payment experiences. They also promote customer learning and brand loyalty.
The term Moroku derives from the term Puroku – the traditional Maori term for “gathering”. A mobile-puroku is the 21st century means of gathering, connecting and engaging communities.
Moroku are on a mission to help people be fabulous with their finances.  They have a vision to be the partner of choice for banks that want to help their customers succeed financially.

Learn more about Moroku

17/ speeds up and streamlines loan applications. This means less paperwork, less fuss and a quicker decision about loan approval. do this with their own technology that retrieves your bank statement data and sends it directly to the lender or broker.

Learn more about

18/ PromisePay

PromisePay powers fast, flexible and frictionless payments. This is so platforms and marketplaces can build trust, improve user experience, and drive revenue, without the extra operational overheads and costs.

Learn more about PromisePay

19/ Flongle

The person behind Flongle realised that, even with the foundational knowledge their book delivered, shopping your mortgage properly was too time consuming and complex for even the most hard core researcher. Flongle’s founder started mapping an idea for a reliable, low cost and independent web based service called KeyFacts Online. This then grew into flongle and the mortgage contest idea was born.

Learn more about Flongle

20/ RentalCover is part of Cover Genius, a distributor of insurance policies for the largest global internet companies. They were the first brand to launch for the Cover Genius group and it has been one of the fastest growing companies to emerge from Australia’s Fintech scene. Cover Genius now includes extensive partnership and call centre operations in 3 countries (UK, Australia & New Zealand). They are in 12 languages and offer 20×7 support for their customers who engage after booking a car with one of their online car rental agency partners.

Learn more about RentalCover

21/ uHealth

uHealth is leading medical innovation by bringing progressive technology to market. They ensure that Australians have access to the best medical technology from around the world and from our own backyard.
uHealth partners with leading developers in digital health and surgical innovation to make health care more efficient and effective. They have a global reach and their partnerships enable them to bring the world of medical technology to Australia, and Australian innovation to the world.

Learn more about uHealth

22/ Whitecoat

Whitecoat is Australia’s most comprehensive online healthcare provider directory and customer review website.  They have over 170,000 healthcare providers and are growing every day.
It was initially launched in 2013. Touch to Buy and NIB formed a partnership called Digital Health Ventures (DHV) in 2014. This was done to launch a number of digital health assets. During this time DHV also took control of the management and marketing of Whitecoat.
DHV wants Whitecoat to be the largest directory of its kind in the world. They want to promote the best aspects of healthcare. They do so with provider engagement and support. DHV are very confident that Whitecoat will allow many providers to have a voice in their community. This will allow many Australians to make better and more informed healthcare decisions.

Learn more about Whitecoat

23/ Teleconsult

Visiting a doctor can be time consuming and difficult to schedule. With TeleConsult, you can contact your doctor between appointments using the TeleConsult App or Website. As a registered TeleConsult Patient, you can initiate a consultation today.

Learn more about Teleconsult

24/ Tabtimer

TabTimer™ is an Australian Company dedicated to supplying devices to help people and their carers keep medicines, nutrition, hydration, toileting and regular personal care tasks on-time. They do this by using assistive technology and assisted listening reminder devices.

Learn more about TabTimer

25/ SafeMate

Have your identification and emergency contact quickly and securely accessible even when swimming, running or cycling without papers or smartphone.
Program manual or smart alerts when practicing the sport / activity that you love.

Connect your emergency information to rescuers with a single tap through the SafeMate app.
Alert your next of kin as quickly and as practically possible.
SafeMate is built for today’s active lifestyle. Whether you’re trecking into the unknown or going about your daily activities, we’ve got your back.

Learn more about SafeMate

26/ Medtasker

In Australia alone, preventable healthcare communication failures kill every 92 minutes. They also permanently incapacitate over 15,000 Australians annually, and cost over $750M each year.
Medtasker was developed, as a platform to send, accept, and complete clinical tasks via smartphone and desktop apps.

Learn more about Medtasker


NEHTA enhance healthcare by enabling access to the right information, for the right person, at the right time and place. They work collaboratively with consumers, healthcare providers, the healthcare industry, the information and communications technology industry, policy makers and funders towards a safe, secure and efficient health system. The aim is to deliver better health outcomes for all Australians.

Learn more about NEHTA

28/ NetHealth

NetHealth was started in 2013 and is the most comprehensive software solution provider for the medical industry. With growing digitalisation in healthcare industry, NetHealth invests in improving efficiency and patient care in medical centres and hospitals through their platform.

Learn more about NetHealth

29/ The INS Group

INS is a leading family-owned Australian Health Care Company dedicated to delivering quality services that support people in their home. The INS Group was established in 1984 as the Illawarra Nursing Service. As they grew, their health care services division became known as INS Health Care.  As one of the oldest care providers in Australia, The INS Group have had substantial experience in providing health care services in the community. This includes eHealth, TeleHealth and accompanying assistive technologies.

INS LifeGuard is a specialised Personal Response Centre operation with integrated virtual care services and technologies. These are available Australia-Wide.
INS Technologies specialises in the development of leading edge eHealth and TeleHealth technologies, products and services.

Learn more about The INS Group

30/ StethoCloud

Delivering better, cheaper healthcare through intelligent diagnostics
StethoCloud is a smartphone stethoscope that reproduces the diagnostic capability of a trained medical doctor. The StethoCloud device has the potential to save up to millions of lives a year.

Learn more about StethoCloud

31/ Respiri

Respirir is the world’s first digital wheeze detection and measurement technology. It leads the way in new technologies to better manage asthma This is a chronic disease affecting over 330 million people worldwide and growing.

Learn more about Respiri

32/ 2CRisk

Regarded as one of Australia’s leading health software companies, 2CRisk was born of a common goal to improve the health and wellbeing of the global workforce. It was developed to support organisations to implement positive change that is rewarding to both the employee, and delivers positive outcomes for the business.

Learn more about 2CRisk

33/ TIMG

TIMG solve information management problems daily for thousands of businesses, large and small, in every major industry, across Australia and New Zealand.
TIMG’s goal is to make work-life simpler by helping you store, manage, integrate and access your important information securely, compliantly and effortlessly. Plus, you can be confident your data and information are stored and managed right here in Australia.

No matter what your business size, TIMG offers a range of solutions to cover you from the time your information is created to the time it reaches its expiry date.

Learn more about TIMG

34/ Tigertail

Resilience is a function of risk, crisis and emergency management, plus effective leadership. Tigertail Australia will show you how to unrisk your business, organisation or community, and build resilience.

Learn more about Tigertail

35/ Divvy Parking

Divvy unlocks under-utilised spaces in commercial buildings and gives drivers and tenants exclusive access to those spaces at the touch of a button. Divvy provides commuters access to Australia’s fastest growing parking network, with unparalleled convenience and flexibility. Owners are able to enjoy the benefits of a new income stream and the ability to offer a much smarter parking solution in their buildings.

Learn more about Divvy Parking

36/ Canva

Easily create beautiful designs and documents. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics.

Learn more about Canva

37/ Sendle

Send parcels door to door for low flat-rates Australia wide.
Sendle sees a world where good businesses succeed.  Home enterprises, small businesses, makers, reusers, social enterprise, NFPs, volunteer organisations, sharers and recyclers all benefit. This is a world of diversity and choice, where anyone with a great idea can make a difference and where delivery does not have an impact on the planet. This is why all our deliveries are 100% Carbon Neutral.

Learn more about Sendle

38/ DesignCrowd

Get the Perfect Custom Design, every time with the world’s #1 custom design marketplace. DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

DesignCrowd gives you access to a ‘virtual team’ of 528,732 designers from around the world (via a process called crowdsourcing). This helps you to tap into the very best international design talent available, at a low cost. Post a project on DesignCrowd and watch designs pour in from around the world (the average project receives 50+ designs).

Learn more about DesignCrowd

39/ LawPath

LawPath is Australia’s leading provider of Cloud Legal services for small to medium businesses. LawPath provides technology powered legal services at a fraction of the time, cost and complexity of the traditional system.

Learn more about LawPath

40/ GlamCorner

Founded in 2012 and based in Sydney, GlamCorner is the leading online destination for women in Australia to rent designer dresses.
Whether it be something chic for a night out, an elegant gown for a formal, or a beautiful dress for a friend’s wedding, GC provides all Australian women with unique fashion experiences for any occasion.

As a fast-growing startup, GlamCorner’s mission is to create a modern, simple and personal fashion experience. This is driven by technology and design, and is inspired by women who are passionate about the way they look and are smart with their money.

GlamCorner aims to do this by offering a wide range of elegant dresses and stylish accessories for rent for a fraction of the retail price. This is delivered through delightful experiences on web and mobile.

Learn more about GlamCorner

41/ Nitro

Nitro is changing the way the world works with documents. From the desktop to the cloud, Nitro make it easy to create, edit, share, sign and collaborate—online or offline.

Learn more about Nitro

42/ WME

WME was voted one of Australia’s coolest places to work by Anthill. They were recognised among the country’s fastest growing tech companies by Deloitte and ranked one of Australia’s fastest growing agencies 3 years running by SmartCompany.

Learn more about WME

43/ Unlockd

With Unlockd, customers receive ads, content and special offers when they unlock their phones. This is in exchange for a discounted phone bill, bonus free data or other rewards.

Learn more about Unlockd

44/ Milandirect

CEO and co-Founder Dean Ramler’s family has been making furniture in Australia since the 1950’s. It is Dean’s strong background in the furniture industry which led to the creation of Milan Direct. Milan Direct pioneers the concept of selling furniture purely through an online only channel.

Dean’s passion for furniture and family upbringing in the industry, has allowed Milan Direct to offer the best quality furniture in the market at never before seen prices.

Learn more about Milandirect

45/ Locomote

Through collaboration Locomote simplifies your corporate travel program. They empower your people to easily get to where they are going. They do this by creating seamless experiences and integrated solutions with other market leaders.

You are in control, from approval management and cost savings to duty of care. You control the entire travel program and gain greater insight into your company’s travel expenditure, all from a single corporate travel platform. Locomote is built to work for how you travel today and flexible to how you will travel tomorrow.

Learn more about Locomote

46/ Vocus

After years of working within Australia’s telecommunications industry, Vocus’ CEO James Spenceley realised there was a better way to design and deliver networks. So, in March 2008, he sold his house and used the money to start Vocus Communications (ASX:VOC). His goal was very straightforward. He wanted to make a difference by doing things differently.

And that’s just what Vocus has done.
Vocus challenged the way their competitors do business in Australia and New Zealand. Vocus own and operate a global telecoms network that they have built to meet the future requirements of our customers.

Learn more about Vocus

47/ Eway

eWAY launched in 1998 with a vision to make payments easy. Today they are 25% of the local online market and trading in 8 countries.

eWay processes billions in payments every year across the globe for tens of thousands of businesses. They are merchant centric and believe in offering the community a safe, reliable, and frictionless payment gateway which is a cornerstone to their growth and success.

Learn more about eWay

48/ Wink Models

Many of Australia’s largest companies rely on WINK talent for their television, print and outdoor campaigns. Whether you are looking to cast someone 13 or 72 there is a good chance that WINK have exactly the people you are looking for. WINK’s diverse range of talent is complimented by a hardworking team in the WINK office, ensuring personal & dedicated attention to each booking.

The agency has 6 divisions, Male, Female, Sports, Classics, Youth and Promotional. Within these divisions WINK employs bookers who specialise in these areas of the industry. Nine years ago WINK set out to become one of the country’s leading suppliers of talent, priding itself on personal and professional service.

Learn more about WINK

49/ Hipages

Hipages have worked hard over the last 11 years to reinvent the way people find and connect with service providers. By combining technology with service, Hipages have created a trusted online marketplaces for their 1 million + members to connect with the experts, professionals and services they’re looking for.

Learn more about Hipages

50/ Persollo

Persollo are an Australian company powered by awesome businesses and people for all those doing what they love.  Persollo was crafted to empower sellers of boutique products, bloggers, freelancers, writers, developers, artists who want to sell their work directly to their audience anywhere and anytime.

Learn more about Persollo

51/ DriveYello

Yello helps cafes, restaurants and fast food vendors efficiently manage their home delivery and helps drivers find new driving opportunities.

Learn more about DriveYello

52/ Envato

Envato is the leading marketplace for creative assets and creative people. Millions of people around the world choose Envato’s marketplace, studio and courses. They do this to buy files, hire freelancers, or learn the skills needed to build websites, videos, apps, graphics and more.

Learn more about Envato

53/ Cohort Solutions

Cohort Solutions’ vision is to reduce the cost of international education. They achieve this by decreasing the cost of tuition for international students; andproviding value-enhancing products for service providers in the international education industry which enable them to streamline manual processes in a cost effective and efficient manner.

Learn more about Cohort Solutions

54/ Her Fashion Box

Her Fashion Box was born from a passion to bring women the latest fashion accessories, trends and advice inside a box of hand-picked beauty and lifestyle treats. These are delivered to their door monthly like a gorgeous gift! This is an exciting new era in the way women experience fashion.  Her Fashion Box is the gift that keeps giving, that little thing women look forward to every month.

It’s as simple as this…
Every month, you’ll receive a beautifully packaged Her Fashion Box to your home or office! Inside will be 2-3 on-trend fashion accessories tailored to your style profile, as well as the additional value of carefully selected beauty products or deluxe size samples from high-end, boutique and cult brands from around the world.

Each month will be a different mix of beauty products, ranging from makeup, skincare, fragrances, body, hair, and nail. In addition to your fashion accessories and beauty products or samples, Her Fashion Box will bring you products, samples or offers from premium lifestyle brands that could include things such as gorgeous stationery, luxury candles, beauty or spa services, hair and make-up tools, gourmet food or wine tasters, cute home wares, online products, entertainment and more.

Learn more about Her Fashion Box

55/ Spriggy

Spriggy is a prepaid card and mobile app for 8-18 year olds that helps parents and young people manage money together. The Spriggy app will allow parents to easily allocate money to their kids, add money to their child’s prepaid card and encourage saving through savings goals. Young people can use their prepaid card to make purchases online or in-store, wherever Visa is accepted.  Parents can then follow transactions in app. The rich feature set of the Spriggy app is built in conjunction with The Parent Wallet and Prepaid Card products. These are issued by Indue Ltd.

Learn more about Spriggy

56/ EarlyWorks

EarlyWorks caters to a wide variety of observation styles including learning journeys, running records, anecdotal records, jottings, time samples, child notes, photo journals and more. Observations (Group & Individual) are easily created with a simple input process.  This ensures that each child’s learning and development is being assessed as part of an ongoing cycle of planning, documenting and evaluating (NQS – Quality Area 1 Standard 1.2 element 1.2.1).

With EarlyWorks’ observations, educators authentically capture each child’s strengths, abilities, current knowledge and areas of interest. This then visibly becomes the foundation of the Program. Educators are able to plan with both the child/ren and learning outcomes in mind (NQS Quality Area 1 standard 1.1 elements 1.1.1, 1.1.2). Educators are able to efficiently provide evidence of their critical reflection of each child’s learning and development (NQS QA 1, standard 1.2 element 1.2.3).

Learn more about EarlyWorks

57/ Velpic

Velpic is a single and elegant learning management system
to create, distribute and monitor video based training for any business.

Learn more about Velpic

58/ StudyLadder

Studyladder was developed by school teachers to provide all children with access to a quality education. Their unique designer tool enables them to adapt and align their material to curriculum requirements in different national and regional jurisdictions. Studdyladder are also in the process of increasing their international capacity. This is so they will eventually have Studyladder teacher representatives throughout the English-speaking world.

What began in 2001 in Australia with just lessons has now been expanded and adapted for use in over 20 countries across the world. The Program has thousands of video lessons, interactive games, worksheets and assessments covering all the fundamentals a student needs to acquire fundamental learning skills and to feel confident to want to learn more.

Learn more about Studyladder

59/ Remember The Milk

Managing tasks is generally not a fun way to spend your time.  Remember The Milk was created so that you no longer have to write your to-do lists on sticky notes, whiteboards, random scraps of paper, or the back of your hand.

Learn more about Remember The Milk

60/ Campaign Monitor

There were a number of tools on the market to manage email campaigns, but none really stacked up. Either the interface made your eyes bleed, you were forced to use their ugly templates or you needed a separate account for each client. After trying everything under the sun and coming up empty, Campaign Monitor saw an opportunity.

Learn more about CampaignMonitor

61/ Saasu

Saasu craft faster, cleaner, better ways to manage your small business. As software artisans they are always thinking about what saves you time, what you can automate and what creates the most value for your small business. Saasu ask themselves what can they innovate to help liberate small business from compliance, debt and tax. Everything you see from Saasu’s help system, emails and even their blog will feel fast, simple and clean.

Learn more about Saasu

62/ ChattyKidz

Help your child to become a confident, capable reader with the content, tools & people needed. Encourage your kids to explore our videos, to read along & learn to read at the same time.
Get your child to practice reading books that suit their own reading ability.

Learn more about ChattyKidz

63/ VinoMofo

At the ‘Fo, they want you to enjoy your wines. And let’s be honest — they want you to keep coming back for more, and to tell all your friends about them.
VinoMofo only sell the wines they love and drink themselves. They think the wines are awesome, but everyone has their own tastes, and that’s something they’re passionate believers in.

Learn more about VinoMofo

64/ Shoes of Prey

With Shoes of Prey’s 3D Designer you choose the shape, colour and height of your shoes.  Shoes of Prey custom make your design and ship anywhere in the world in around 4 weeks.

Learn more about Shoes of Prey

65/ Airtasker

The best place for people and businesses to outsource tasks.

Learn more about Airtasker

66/ Tinybeans

In the juggling act of life we need help to keep track of our kids. We not only want to capture their big milestones but the small and beautiful details to share with extended family.
Tinybeans soon realized there wasn’t a satisfactory solution for parents like them – thus, Tinybeans was born.

Learn more about Tinybeans

67/ Catapult

Wanting to move this experimentation to the field, the CRC developed wearable sensors that made it more accessible to athletes, and more routinely deployable. Looking to commercialize the product after great success developing technology for the 2004 Athens games, Catapult was born in late 2006.

Catapult has since become the global leader in athlete analytics.
It protects thousands of elite athletes at the intersection of sport science and analytics.
Retaining its research-based approach to innovation, Catapult enables insight in to athlete risk, readiness and return to play.
Catapult empowers coaches globally with scientifically-validated metrics for the advancement of athlete performance.

Learn more about Catapult

68/ Wattcost

Wattcost® is a revolutionary new technology that turns your home and its existing appliances into the smart and safe home of the future today!
Wattcost Beacon® meter-to-mobile technology leapfrogs the complexity of inter-connecting incompatible devices.  It also take away the need to replace expensive appliances to manage your home more effectively.

Learn more about Wattcost

69/ Vistr

Seeing family members and friends experience problems managing their cash flow inspired Vistr to build simple and easy to use software to help small businesses.

Vistr believe in using data to drive the best business decisions. They believe technology can make it easier to run a business. Vistr believe proper financial management is about looking forward and not looking in the past.
They were founded in 2013 and selected to participate in Telstra’s muru-D accelerator in Feb 2014.

Learn more about Vistr

70/ FarmBot

FarmBot is an easy to install and easy to use, inexpensive monitoring service for farms and remote environments.

They are different to other monitoring systems on the market. You only require the sensor on your farm. There are no computers or additional communication equipment required.

The system uses Satellite technology to send the water level information to the Farmbot secure data centre. From there the information is provided to you by SMS and Web access on your Smartphone, PC or tablet.
FarmBot sensor modules can be placed anywhere on your farm anywhere in Australia. You can access the information from anywhere in the world.
They will also warn you when the limits you set are breached.

Learn more about FarmBot

71/ Asset Guru

Asset.Guru captures all your existing asset data, allowing you to interrogate it in real time. Work as a team. In the cloud.

Learn more about

72/ Swarmfarm

Small Machines. Big Technology. Bigger doesn’t always mean better.
To meet the needs of a rapidly growing human population, we need to grow more food than ever before.
So we are making our machinery bigger than ever before. What if we stopped making things bigger and just made them smarter?

What if that little engine that could … became the machine that did?
This is what drives Swarmfarm. They know robotic technology holds the key to the future of farming and they want to bring it to you.

Learn more about Swarmfarm

73/ SafetyCulture

SafetyCulture is a safety company founded in Townsville in 2004. In 2011, CEO Luke Anear noticed the adoption of smartphones in everyday life. From that point on they started testing and developing solutions for safety in the workplace. This was based around a smartphone app platform. The result is iAuditor. iAuditor was developed in 2012 and has since become the most used safety audit app in the world.

Learn more about SafetyCulture

74/ Effective Measure

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. This brings  best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers.

The EM solutions offer brands, media and agencies invested in Oceania, Southeast Asia, Europe, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing internet population.

Learn more about Effective Measure

75/ Stitch

Stitch is a small technology company with the grand vision of helping address social isolation and loneliness for older adults in every country around the world.  They are passionate about the problem they’re solving, and are proud to be the ones trying to solve it. They’d even go so far to say that they’re as excited about helping address loneliness as it’s humanly possible to be.

Learn more about Stitch

76/ PredictBGL

PredictBGL builds a customised dynamic mathematical model based on user data to:
• Calculate personalised insulin doses (using standard insulin dosing algorithms)
• Forecast future blood sugar levels.

The process involves:
1. Aggregating data from user blood sugar level readings, insulin doses, food and exercise logs.
2. Pushing this data through a patented process to determine dosing recommendations and predict blood sugars specific to each user.

The mathematical model tolerates errors relating to accuracy of input data including:
• Blood glucose meter readings
• Estimation of carbohydrate intake
• Dosing ratios
• Insulin device dosing error
• Estimation of duration and intensity of factors such as exercise.

Learn more about PredictBGL

77/ Shoeboxed

Shoeboxed is the industry leader in digitising and organising receipts, invoices and documents. Their aim is to eliminate the need for data entry, saving customers, like you, from wasting precious resources including time and money. This is so you can focus on the parts of your business that really matter.

Learn more about Shoeboxed

78/ Spacer

Looking for Storage? Spacer is Australia’s marketplace for space. Join the fastest growing space sharing community. They connect people who have spare storage space, from a garage to a driveway to a parking space or carport.

Need a shed? They’ve got those too! Storage solutions come in all shapes and sizes, and are conveniently located in your local neighbourhood. Save up to 50% off traditional self storage options. Got a boat, caravan, car, furniture or maybe kids toys to store? Spacer has a local, convenient and affordable self storage unit near you. Your items are protected to the value of $5,000 whilst in storage, for your peace of mind.

Learn more about Spacer

79/ InStitchu

InStitchu believes that every man should be able to afford high quality tailored suits and shirts!

Learn more about Institchu

80/ Koala Mattress

Koala Mattress is not only on a mission to enhance your sleep experience. They are also on a mission to protect the future of one of our national icons.

Learn more about Koala Mattress

81/ Proxima

Proxima set out to build a different sort of software company. This company aims to deliver a premium user experience that helps companies engage their customers in new ways with relevant content.

Learn more about Proxima

82/ Eora

The eora 3D Scanner brings industrial level precision to your phone with a sub 100 micron accuracy.

Learn more about Eora

83/ Travello

Find like-minded travellers, no matter where in the world you are! Travello allows travellers to discover and connect with other like-minded travellers. No matter what type of traveller you are. Travello has you covered.

Learn more about Travello

84/ Buzzy Tasks

Buzzy is an online marketplace for odd tasks and errands based in Perth, Western Australia. The Buzzy Hive lets you outsource your ‘to do’ list to trusted members of your local community.

Learn more about Buzzy Tasks

85/ Townske

Townske makes travelling more fun by uncovering the hidden venues that you’re sure to love in every city in the world. You see, Townske believes that great recommendations aren’t just about places, they’re about people. They help you find your people and trust their recommendations. When you use Townske, you’re not a tourist, you’re a local.

Learn more about Townske

86/ Showpo

Back in September 2010, Showpo started off as Show Pony in a tiny garage. Jane, Showpo’s founder, was incredibly bored of living her corporate life as a business analyst. She simply couldn’t imagine spending the rest of her life stuck inside those grey cubicle walls. So, she quit! She had a dream to provide girls with fun, on-trend fashion at an incredibly affordable price. After running for only 2 months Showpo opened its very first store, quickly followed by a second shop in Westfield Sydney CBD.

Learn more about Showpo

87/ Zero Latency

Imagine a game that doesn’t feel like a game. Where your body is the controller. And your mind believes it’s real. The digital and real world mesh seamlessly together, to transport you inside the virtual like never before. When you move, the game moves with you.  This is immersive mayhem with the freedom to get up and go.

Learn more about Zero Latency

88/ Blueshyft

Blueshyft is a network of 1,000+ retail locations around Australia with a modern, extensible technology platform. This adds an unmatched physical retail presence to your digital business, instantly.

Learn more about Blueshyft

89/ Cash Flow Mapper

CashFlowMapper complements existing, historical-looking accounting systems by providing the powerful forward-looking capability that so many of them lack. It’s an enhancement not a replacement. There’s no need to junk current investment, or waste money on more elaborate, complex and costly systems. Systems such as Enterprise Resource Planning (ERP) often provide cash flow forecasting along with a whole host of other features that you simply don’t need.

Learn more about Cash Flow Mapper

90/ Freelancer is the world’s largest freelancing, outsourcing and crowdsourcing marketplace by number of users and projects. They connect over 20,475,184 employers and freelancers globally from over 247 countries, regions and territories. Through their marketplace, employers can hire freelancers to do work in areas such as software development, writing, data entry and design right through to engineering, the sciences, sales and marketing, accounting and legal services.

Learn more about Freelancer

91/ Nitro

At Nitro, they’re changing the way the world works with documents. From the desktop to the cloud, they make it easy to create, edit, share, sign and collaborate—online or offline.

Learn more about Nitro

92/ Culture Amp

Culture Amp takes running an employee survey and combines it with a great user experience and powerful analytics.

Learn more about CultureAmp

93/ Deakin Digital

Deakin Digital offers a world-first system of independently verified, evidence-based employability credentials.

Backed by Deakin University, Deakin Digital credentials provide recognition of an individual’s skills and capability. This is learned through work and life and benchmarked against globally recognised standards.

Learn more about Deakin Digital

94/ Open Agent

Open Agent’s mission is to help everyday Australians to make great decisions about the real estate agent they choose. This is who  they’ll entrust with their most important financial asset.

Learn more about Open Agent

95/ Hey You

Use Hey You to order ahead and beat the queue at your local cafe or favourite food outlet.

Learn more about Hey You

96/ Snakk Media

Snakk Media is the market leader in data driven geo audiences and cross screen media solutions for premium brand advertisers in APAC. Snakk powers campaigns for the world’s largest brands, media groups and mobile agency specialists with our portfolio of smart screen technologies.

Learn more about Snakk Media

97/ PersonifyCare

PersonifyCare allows clinical teams to “plug-in” existing protocol and deliver personalised follow up to their patients via their mobile device.

Learn more about PersonifyCare

98/ Alicidion

Alcidion is a leading provider of intelligent informatics for high performance healthcare. This empowers clinicians with decision support tools to ensure the highest quality of care for their patients.

Learn more about Alcidion

99/ Nano – Nouvelle

Nano-Nouvelle was founded in 2011 with the aim of developing innovative nanomaterials to solve global problems. Early research explored a range of energy technologies including thermo-electric materials and solar cells. This led to the creation of our platform technology. Development is currently focused on implementing this platform technology into our first product. This is the Tin Nanode (TM) , a high energy tin-based anode for lithium ion batteries.

Learn more about Nano-Nouvelle

100/ Jayride

At Jayride you can compare transport and book directly with hundreds of transport service operators across Australia. When you book on Jayride you are booking directly with your transport service company. You get their name, their contact information, and can reach out and arrange details with them directly. You get all the benefits of going direct, plus Jayride’s famous simple booking system, easy instant fixed prices, and 100% refund guarantee.

Learn more about Jayride

101/ Image Brief

ImageBrief is about creative folk. The people who buy images and the people who make them and a series of (mainly brief) beautiful relationships where everyone gets what they want.

Learn more about Image Brief

Each day more and more startups, innovators and disruptors are making an impact in the marketplace.  So much so that startups are are growing with hubs and precincts are now common place. This gives startups places to collaborate, share and accelerate their growth trajectory.

Do you know of more Australian startups, innovators or disruptors that should be on the list? Let us know and we will add them!

Originally posted 2016-09-08 17:42:39.

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10 Step Smart Start-Up Checklist – Find Gaps and Opportunities

Please tick or put a crossmarts next to each statement on the 10 Step-Smart Start-Up Checklist. This is a retrospective look at your start-up, assuming that you have completed each task. This is purposeful to help you to identify gaps and discover untapped opportunities to accelerate your growth trajectory.

1/ What problem/s have you identified that your business model is solving and for whom?

 The need/s for what our business model delivers in the marketplace have been clearly identified and acknowledged.
 We understand who our customer/s are that we are servicing or intend to service, and what industry verticals or customer segments they belong to.
 We recognise how our customers want to engage with our business model.
 Our business modelling has evolved according to what we have discovered our customer’s want it to look like, how it should behave and how it should communicate and interact with them.

2/ What is the framework you have used to evaluate the opportunity as a founder/s?

 We have determined and understand what our motivation is to make the business a success.
 We have a strong network of family and friends to support us.
 We understand what the external environment is in context to our business model.
 We have created a unique value proposition that we can communicate in one or two paragraphs that sets us apart from competitors.
 We have explored the resources, structures, channels, platforms and processes that are available to deliver on our vision.
 We have researched and gained insight into our ability to perform and deliver on our vision.

3/ What have you determined to position your business to be successful?

 Research to determine the evidence that our business model will be viable has been completed.
 A SWOT analysis has been undertaken as part of this process to understand the true competitive landscape for our business model.
 Industry and like industry trends have also been researched to understand how they may impact on our business model.
 Research of best practices has been completed to benchmark against our business model.
 We have analysed our business model based on all the evidence we have collected.
 The evidence that was discovered is both quantitative and qualitative and has enabled us to establish the true value and perspective of the business in context to the marketplace.
 We have defined the need for our business model and created our business plan to deliver this
 We have created an MVP to demonstrate what the business offers, with a full or partial capability that demonstrates process and opportunity.
 Our organisational capacity and capability have been reviewed and a gap analysis conducted, analysed and addressed.
 We have clarity on how we will position our business model to ensure it is sustainable and scalable.

4/ What have you put in place to plan, execute and measure success?

 We understand who needs to be involved in the business and why to make this happen.
 We recognise what needs to be prioritised to accelerate this process
 We have created a business strategy, with incremental quick wins in place to demonstrate progress. This strategy is agile and flexible, to evolve with the business and overcome and create disruption as it grows.
 We have established a sales, content and marketing strategy that is a subset of and talks to the business strategy and aligns with our investment strategy to holistically deliver on our vision.
 We can demonstrate through financial metrics that our business model is sustainable and robust
 We are able to measure customer engagement, map our cash flow and identify our strengths and weaknesses through real time reporting of our performance.
 Timeframes have been identified and processes implemented to achieve the desired outcomes in a timely fashion aligned to investment expectations.
 Research has identified the right resources which we are implementing to facilitate the business model’s growth trajectory.

We have identified
 More than one revenue stream for the business.
 How we will KPI and measure the value of equity against investor impact.
 How we will plan, build and deploy our technology so that the core code is established as a foundation for scoping and future iterations, in alignment with our business strategy.
 How we articulate our brand’s story.
 Our growth trajectory and exit strategy for the business for investor transparency.
 Our forecast revenue growth rate and scalability to demonstrate how this will be achieved.

5/ Establishing the business as an entity

 We have determined what type of business we are establishing e.g. for-profit, not for profit, social entity etc, registered it and branded it accordingly.
 We have registered and secured the business name and any applicable copyright and patents have been established and protected.
 We have registered and secured all relevant domain names and established how they work within the context of the business vision and business modelling.
 Business cards and logo have been created.
 A web presence has been created and populated as an online shop front for the business.
 Office space or a physical shop front has been secured to operate from.
 Banking facilities have been established for the business.
 An accountant has been engaged and an approved accounting system has been implemented.
 We have secured all necessary insurances to protect the business and its employees.
 We have obtained all qualification relevant to operate the business in the environment.
 OHSC Compliance has been undertaken and satisfied.
 Relevant licences are in place to legally operate the business.
 We are legally compliant and have engaged legal counsel.

6/ Understanding the business model journey

 We are a Business to Business model.
 We are a Business to Community model.
 We are a Business to Business and a Business to Community model.
 Our business operates on a high margin, low volume business model.
 Our business operates on a low margin, high volume business model.
 We are a service only business that operates on a single revenue model.
 We are a product only business that operates on a single revenue model.
 We are a product and service mix business that operates on a tiered revenue model.
 We are cash flow positive and have established customers.
 We have no customers or live trials currently.

7/ Pricing the business products and/or services

 We have not established our pricing model.
 We have established our pricing model.
 We can demonstrate how our pricing model will operate in practice.
 We can demonstrate how it will show predictability and control over the business growth trajectory and positioning in the market.
8/ Creating the right foundation for the business
 We have established a governance process to guide and advise the business.
(An advisory board or/and an independent board of directors)
 We have not been declared bankrupt nor have any persons associated with the business declared bankrupt.
 We have run background checks on people who are involved in the business as a matter of due diligence
 We have established an investment strategy to fund the business.
 We have created a development plan to deliver the technology needed to create an MVP, its development and deployment as a predecessor of our business platform.

9/ Recruiting to grow the business

 We have created an org chart that articulates the structure, capability and capacity of the business to operate and position itself to be attractive for investment.
 We have established operational policies for human resource process and procedures.
 We have determined the culture and ethics that we aim to establish in the business and how we will communicate these to new employees
 We have no paid employees in the business.
 We have paid employees in the business.
 We outsource tasks to contractors or other resourcing opportunities to grow the business.

10/ What smart relationships have you established to enhance brand positioning, awareness, capacity and capabilities?

 The establishment of an advisory board.
 Partnerships with like-minded businesses for mutually beneficial outcomes.
 The establishment of peer industry alignment and consultation.
 The engagement of trusted vendors and/or suppliers.
 The engagement of customers through case studies and trials.
 The establishment of a reciprocal backlink and testimonial agreement with businesses and individuals we develop business relationships with.
 The commencement of private and/or public funding.
 The appointment of strategic and experienced management resources.
 The inclusion of on-the-job volunteer and paid intern resource to create a low-cost resource base.


Originally posted 2017-02-19 10:39:23.

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Survive to realize the entrepreneurial dream

Below are some questions to ask yourself to help you visualize what you need to do to create an action plan to survive as an entrepreneur. What should that look like? This is a ‘reality check’, as once you embark on your venture, the way you have answered these questions will be pivotal to your success.

survive as an entrepreneur

How to survive Q & A

Q1 How do I manage my money?  I need to make sure that I can look after myself and my family while I build my business.

Q2 What do look after my health? I need to make sure that I don’t fall ill or become overly stressed.

Q3 How will I prioritize my family time? I need to make sure that I spend time with them as a priority.

Q4  How will I make time for socializing with friends? I need to learn to shut off from the pressures of starting my own business.

Q5 What will I do to prioritize my time to make fitness a priority?

Q6 How will I manage my time to be productive while creating balanced?

Q7 What processes will I adhere to that will protect and nurture my business? I need to ensure ongoing cash flow to keep it cash positive.

Q8  How scalable is my business idea and implementation or will it stall after initial success?  How will I overcome this?

Q9 What does my ‘proof of concept’ look like? What do I need to do to make this happen?

Q10 How do I determine and who do I identify to collaborate with to grow my business while protecting my interests and IP?

Q11 What can I do to keep myself focused on the end game while still enjoying the journey?

Q12 Where do I look for investment and funding to make my idea a reality?

Want to learn more?

The Lean Startup by Eric Ries

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

The Start Up of YOU by Reid Hoffman and Ben Casnocha

How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Start-Up of You helps you accelerate your career and take control of your future–no matter your profession.

How to start a business with no money  by Trent Dyrsmid

Originally posted 2016-01-09 15:26:50.

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Startup formula for success

Sorry…there is no fool proof startup formula for success but you can put yourself on the track to success by following the below formula as a guide.

startup formula







The startup formula positions you to become customer centric.  Your next step is to ask yourself the following questions. The answers you give to these questions will help you determine your strategy as an entrepreneur. You need to be sure that your strategy will support you and help you to realize success.

Startup Survival Checklist

1/ How am I going to live and pay my bills while I work on my business ideas and they are being incubated?

2/How do I look after my health?

3/ What is the Unique Value Proposition that my business idea has that sets it apart from its competitors?

4/ Who will be my customers or audience?

5/ How is my business idea going to make money?

6/ Do I spend too much time playing with the ‘fluffy’ stuff?

7/ Who should I align and collaborate with to get the best outcome for all stakeholders?

8/ How will I get people to invest in my business idea?

9/ How will my business grow?

10/ How will I plan to overcome isolation, insulation and demotivation?

Balance and focus are key to being successful as a startup.  Your journey may be long so you need to be well prepared to weather the challenges ahead. Many great ideas have never been realized due to lack of due diligence on the part of the entrepreneur.  One of your best assets as an entrepreneur is to find at least two mentors who can advise and guide you.  Collaboration with complimentary or like-minded businesses is another tool that can strengthen your path to success.

If you live in the business always make sure your can still see outside the business.

Robyn Gunnis



Originally posted 2016-01-09 14:10:44.

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Survival Of The Fittest Checklist – Entrepreneur’s Guide

Survival for the entrepreneur is all about balance and focus. Your personal and business life also needs to be considered wisely to survive the challenges that  working with a startup brings.

survival of the fittest


Being an entrepreneur can be very rewarding but it comes with its fair share of challenges. To make your dream a reality you need to be dedicated and focused. The only way to do this successfully is to plan in advance yet you also need to be able to anticipate the ‘what if’s’ and how to’s’ to try to avoid them impacting or derailing what you are trying to achieve.

Ask yourself the following questions to help you determine your strategy as an entrepreneur. You need to be sure that your strategy will support you and help you to realize success.

Top 10 Entrepreneur’s Survival Checklist

1/ How am I going to live and pay my bills while I work on my business ideas as they are incubated?

2/How do I look after my health?

3/ What is the Unique Value Proposition that my business idea has that sets it apart from its competitors?

4/ Who will be my customers or audience?

5/ How is my business idea going to make money?

6/ Do I spend too much time playing with the ‘fluffy’ stuff ?

7/ Who should I align and collaborate with to get the best outcome for all stakeholders?

8/ How will I get people to invest in my business idea?

9/ How will my business grow?

10/ How will I plan to overcome isolation, insulation and demotivation?

If you live in the business always make sure your can still see outside the business.

Robyn Gunnis

Want to learn more?

The Lean Startup by Eric Ries

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

The Start Up of YOU by Reid Hoffman and Ben Casnocha

How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Start-Up of You helps you accelerate your career and take control of your future–no matter your profession.

How to start a business with no money  by Trent Dyrsmid

Originally posted 2016-01-08 17:32:16.

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Entrepreneur Survival Checklist

You have taken the leap into the world of entrepreneurism.  You are motivated, excited and enjoying the freedom you now have to create, innovate and explore your ideas and ventures. This entrepreneur survival checklist is a tool to help you stay focused and succeed.

entrepreneur's survival checklist







“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs

I am sure you will agree that an entrepreneur experience could be described as a feeling that you are at last set free. You have been given permission to be what you were meant to be and do what you were meant to do. Living the entrepreneur dream of not being locked into the 9-5 treadmill and no longer being dependent on working for someone else to help them realize their dreams feels like the right thing for you.

You probably are now asking yourself. ” Why on earth did I not do this earlier” ?

…and then you need to ask yourself the next question: “Am I prepared”?

Being an entrepreneur can be very rewarding but it comes with its fair share of challenges. To make your dream a reality you need to be dedicated and focused. The only way to do this successfully is to plan in advance, anticipating the ‘what if’s’ and how to’s’ to try to avoid them impacting or derailing what you are trying to achieve.

Ask yourself the following questions to help you determine your strategy as an entrepreneur. You need to be sure that your strategy will support you and help you to realize success.

Top 10 Entrepreneur’s Survival Checklist

1/ How am I going to live and pay my bills while I work on my business ideas as it is being incubated?

Determine a plan based on the resources you have available and a timeline for your project. This must be realistic and not assumptive.

2/How do I look after my health?

Am I engaging in regular physical exercise, sleeping well, giving myself permission to have downtime and spend time with my family and friends? It is important to be focused but try not to be consumed by your business. A hybrid 7 day week is expected, but scheduling personal time is essential to maintain a balance.

3/ What is the Unique Value Proposition that my business idea has that sets it apart from its competitors?

Those competitors may be active in market and in the space that your business idea will reside or they may be like businesses that have adopted parts of your idea but it may not be their core business. Networking with other entrepreneurs, especially those that are playing in your space, will help you identify your U.V.P. and potentially help you to recognize other points of difference you can leverage.

4/ Who will be my customers or audience?

Your business idea cannot be successful unless it is adopted or consumed. Don’t be afraid to research and explore a cross-section of who you think your intended audience or customers are. Find out what they think about your business idea. You don’t have to give the game away just ask questions to determine a scenario of need or want versus motivation. Take the time to look at similar ideas and where they fell short or are successful to streamline your business idea.

5/ How is my business idea going to make money?

All in all they say money makes the world go around and although this is not necessary to find initial success it does help to attract investment and resource to realize the potential of your business idea. A sound commercial strategy, that although based on projection, has robust data to support assumptions, will be one of the first thing investors will be looking at.

6/ Do I spend too much time playing with the ‘fluffy’ stuff?

High level business structure and strategy are important, but actioning these steps with a solid go to market operational plan will ensure that you adhere to your timeline, which is important and relative to Question 1. Entrepreneurs can spend a lot of time thinking and not enough time doing. Both are important but need to be balanced to reach milestones.

7/ Who should I align and collaborate with to get the best outcome for all stakeholders?

Entrepreneurs who go solo are destined for a lonely and isolated journey with less opportunity for success than those who collaborate and network ideas, equity and resource. You must play to your strengths and look to others to assist where you have weaknesses or lack of experience and credibility when building a startup team. The people you choose to align your business with can be your greatest asset when you are going through the seeding and subsequent funding rounds for your business … choose wisely.

8/ How will I get people to invest in my business idea?

When you have answered questions 3,4,5,6 and 7 you are better positioned to not only determine who would be likely to invest but where to find those investment opportunities and create the opportunity to make them happen.

9/ How will my business grow?

The people you recruit will either make or break your business so positioning the growth strategy of your business will make the difference between scalability and stalling. Everyone is dispensable, even you, and the smarter your decisions on the roles and responsibilities of your staff the more effective and efficient your business model will be.

10/ How will I plan to overcome isolation, insulation and demotivation?

One of the biggest downfalls of being an entrepreneur is the extreme highs that can be followed by extreme lows. One of these lows which is common is isolation and insulation from the world around you which often leads to you becoming demotivated. Identify what will make you feel isolated, insulated or demotivated to avoid this happening. Many entrepreneurs dedicate so much of their time to their business that how they prioritize and spend their time can easily become blurred. Working smarter and more strategically is always better than working harder to deliver the outcomes you want in a timely manner.

If you live in the business always make sure your can still see outside the business.

Robyn Gunnis

Want to learn more?

The Lean Startup by Eric Ries

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

The Start Up of YOU by Reid Hoffman and Ben Casnocha

How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Start-Up of You helps you accelerate your career and take control of your future–no matter your profession.

How to start a business with no money  by Trent Dyrsmid



Originally posted 2015-06-14 10:16:53.

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Startup pizza…its all about the idea and the base

You have a great idea for a start-up business and you are fairly confident that everybody will need and want your solution, product or service.
Your ‘light bulb’ moment could be the beginning of a remarkable start-up journey but how do you really know if it will work?
 start-up idea pizza

The number of entrepreneurs with great ideas is multiplying as fast as they are failing but don’t be deterred.  Your idea can be successful! You just have to have the right ingredients, a robust business base and a unique value proposition to get started.

Many entrepreneurs, unfortunately, put the ‘cart before the horse’ and believe that because they have sold themselves on the idea that it will be easy to wow investors. You could have a knockout slide deck with all the ‘bells and whistles’ and some financial projections to demonstrate the path to success. This does not always guarantee to open doors for you.  You need to convert others to become true believers by helping them to understand the who, where and why before tackling the how and when to position your idea as viable.  This approach embraces the ‘pizazz’ factor!

‘Pizazz’ is a great sales tool but not a great planning tool. Once you make this distinction you will need to channel your focus to create the recipe for your business ‘base’. Once you have done this the pizazz can become part of your choice of ‘toppings’ to garnish your go-to market proposition.

You may have noticed the not so subtle lead-in to the ‘pizza’ reference in the header with words like ‘base’ and ‘toppings’ and are wondering what on earth does ‘pizza’ have to do with startups?

Firstly the secret to a great pizza starts with the base! The perfect pizza base must be balanced, kneaded  and proven with attention to process and planning to get it to rise and have the right balance in taste and texture. The base is what makes the pizza work! The toppings (pizazz) give the pizza an individual flavour and visual appeal.

The foundation of a successful startup is not dissimilar to creating a great pizza base. The business base should be build with the right ingredients:

Position your idea by doing a SWOT Analysis internally (on the idea) and externally (looking at potential competitors). Talk to people about your idea. Get feedback and take constructive criticism on board.  You are in a learning phase and this will be invaluable to giving your idea clarity.

Idea Clarity is next where you determine your Unique Value Proposition. What makes your idea different? Who is your market and why and how would customers embrace your idea?

Zero Distraction is a must. Focus, Focus, Focus! It is imperative that you focus on the fundamental business processes that you need to undertake to tick the boxes once you have determined your Unique Value Proposition using the research from your SWOT Analysis.

Zoom in on the people that will make your business soar in the beginning and as you grow. A startup works well by embracing collaboration,  seeking out great mentors and engaging with the right people that will give your startup credibility and create investor conversion. Many entrepreneurs are reluctant to share for fear that they may lose their intellectual property to others. You are in control of how much you divulge and how little. Opening the doors to experience, advice and resource is imperative for your idea to have a fighting chance.

Act in a timely manner.  Don’t rush the process. If you get the base right you can build on it to make it attractive and scalable to gain traction.  Being too eager to go to market leads to compromise. Once you have launched, the impression you make on the market will always be determined by what you deliver.

A good base should be complimented with a good ‘sauce’ or in the case of a startup a ‘glue’ that pulls all the business smarts together.  This glue is the team that makes the idea into a tangible, relevant and viable startup proposition.  The team must be balanced, appropriate and reputable in context with the startup and the market space it will occupy.

Finally the toppings (pizazz) which are unique and different for every startup and gives your startup the irresistible appeal it needs. If  you have done a good job with your market research you are in a good position to create the market appetite for your startup.  To present your startup for maximum impact you need to have the right ingredients for your startup to be served up as attractive for investment.

To give your idea a chance to shine these will include:

Visual – Are you presenting your start-up in the way they want to consume it?Market temperature – How hot is your market for investment in your space?Competition – Is your start-up flavour of the month? If so is the space crowded and will your unique value proposition stack up?

You can control some of the outcomes when you commit your time and resource to a start-up but market conditions, volatility and acceptance will still have an impact on your ability to launch successfully.  Respected serial entrepreneurs don’t have success on every attempt but what is remembered is their innovation, resilience, passion, enthusiasm and insight. Never let self-doubt decay your dreams.  You may just need to improvise and change the recipe to get the desired outcome.

….and at your start-up launch you might want to celebrate with a pizza of course? I have included a ingredients for the base, sauce and a topping list below with links for the ‘how to’.  Enjoy!

Pizza Base Ingredients

1 1/2 cups warm water

1 package (2 1/4 teaspoons) of active dry yeast

3 1/2 cups bread flour

2 Tbsp olive oil

2 teaspoons salt

1 teaspoon sugar

Find out how to make this pizza base

Pizza Sauce Ingredients

2 tablespoons olive oil

1 tablespoon butter

1⁄cup onion, chopped

1⁄cup celery, chopped

1 garlic clove, minced

1 can tomato sauce

1 can tomato paste

2 tablespoons grated parmesan cheese

1 teaspoon dried basil

1 teaspoon dried oregano

1⁄teaspoon salt

1⁄teaspoon sugar

1⁄teaspoon black pepper

1 small bay leaf

1 teaspoon fennel seed

Find out how to make this awesome pizza sauce 

Suggested list of pizza toppings to choose from:

Anchovies, tomato, ricotta, pepperoni, green pepper, onion, mushroom, grilled chicken, cheddar cheese, pesto, prawns, salami bacon, chorizo, feta, mozzarella, black olives, pineapple, prosciutto, garlic, avocado, pancetta, ham, beef mince,

What would you have as a pizza topping?  Feel free to suggest other toppings you may have tried and liked

Originally posted 2015-05-10 12:20:04.

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